About
My Story:
I played football at Fort Lewis College, a decent-sized Division II program in Durango, CO. I walked on the team shortly into my second semester of freshman year, after a bit of showboating my high school football highlight tape to my then-roommate and future teammate. I worked my way to earning a scholarship that same semester and built a bit of a name for myself the following season. A promising rookie campaign soon came to a halt with an injury I never expected.
A spondylolysis turned into a complete fracture and herniated disc at L5-S1 — a “broken back,” for those of you non-anatomy folk. The game I loved was ripped away overnight. An appointment with my physical therapist a few weeks later showed the injury was caused by preventable factors: tight and immobile hips, a weak core, and poor movement patterns — a bit of an ego shot for a hot-headed, tough guy like I was.
I tried rushing the recovery process, and a couple of failed attempts later, I was sidelined for the following season and a few games of the next. After months of recovery with the help of an amazing team of athletic trainers, physical therapists, and my strength and conditioning coach, I was finally cleared to get back on the field. That return meant everything, because I know a lot of athletes never get that chance.
What I once saw as a “career-ending, alpha-male kryptonite” injury became one of the most valuable lessons of my life: your body and your health aren’t guaranteed — they’re earned. And only you can decide to make that a priority. Since then, I’ve seen injury not as bad luck, but as a preventable — though not always avoidable — obstacle to performance.
After college, I spent a few years as a strength and conditioning coordinator. Our focus was keeping athletes strong, fast, conditioned, and injury-free — and I loved every second of it. A little over two years in, I was let go due to budget constraints at the hospital we were contracted through. On a whim, I started personal training at a local gym in town. The shift hit me hard. I couldn’t believe how expensive — and unstructured — most “training programs” were. It was a completely different world from the performance systems I had grown to love.
That’s when I founded Gen-Fit. I wanted to deliver affordable, science-backed, and accurate training that actually works — no BS, no cookie-cutter routines, no gym-bro ego trips. Training built the way we did it at the collegiate level.
What started as a general fitness service has evolved into a performance and longevity system built on precision, movement science, and injury prevention. My focus — and the Gen-Fit mission — is simple:
Prevent nagging or recurring injuries.
Rebuild strong, capable bodies that move well again.
Create lasting, efficient movement patterns for a lifetime of performance.
Gen-Fit has taken many forms throughout its evolution, but today, it stands as a bridge between athletes and accuracy — between performance and prevention. A place where we help people extend their athletic lifespan and protect what matters most: the ability to move, live, and perform without limits.
This is Gen-Fit.
Where we cut the noise, teach the truth, and prove that longevity starts with how you train.
Zach Russell
Founder | Head of Performance
Get in touch with me: zachrussell@genfitpt.com

